Amplify 4 Good | Platform Summit 2014
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Platform Summit 2014

Category
External Innovation Labs, Pop-Up Innovation Labs
Tags
Communication, Diversity & Inclusion, Marketing
About This Project

Platform Summit¬†is the yearly conference for the organization with the mission to increase the interest, participation, and success of those underrepresented in the innovation economy. Highlighted by talks from some of the most world’s most innovative speakers and exclusive events, it seeks to inspire future generations of entrepreneurs, thinkers, and leaders.

Amplify 4 Good recruited¬†30 of the country’s top young influencers of color who were given complimentary passes (valued at $1,200 each) to the exclusive weekend-long conference before participating in an external innovation lab. The participants were challenged with crafting a marketing and communication strategy for the following year’s version of the conference. Teams had only 4 hours to work before presenting to key members of Platform’s executive team.

Impact//

+Top Entrepreneurs & Influencer Participants: 30

+Teams: 5

+Implemented Ideas: 1 (Winning Team)